Your ecommerce operations desk, sans the ops team.
The always-on agent for lean DTC founders and fractional ecommerce managers. It pauses the campaigns bleeding spend, queues the restock before the bestseller goes dark, and drafts the recovery email while you sleep. The morning brief is just the short story; the agent does the work between briefs.
Out of stock · ROAS 0.41 · burn rate $312/day.
Heritage crew · ivory, cable knit · oatmeal, cropped denim · indigo 28.
“A few of you left this in your cart over the weekend — new inventory Friday.” · 412 recipients.
What Helmspost actually does, before you hire the head of ops.
Every morning brief has three jobs underneath it. They each have one purpose — stop the leak — and one outcome — a number you can quote on Monday.
Bleeding campaigns die on the same shift you would have caught them.
Helmspost reads your storefront, ad accounts, and margin floor every fifteen minutes. The second a campaign starts burning ROAS under your guardrail, it pauses itself — before you open the dashboard.
The restock PO is queued before the bestseller hits zero.
Velocity, supplier lead time, and your reorder point feed a daily forecast. Helmspost drafts the PO the moment a bestseller is projected to stock out — you review, you ship, no SKU goes dark.
A draft lands in the queue overnight, you ship it after coffee.
When an ESP flow stalls or a cart segment warms, Helmspost drafts the recovery email with the segment, the offer, and a predicted lift — then waits for you to approve before a single send goes out.
Lives behind the dashboard sign-in
Lean DTC founder
01- Be the overnight ops lead without the hire
- Stop burning ad spend on dead SKUs
- One Slack message, not seven dashboards
Shopify Plus operator
02- Auto-pause when ROAS < margin across Meta, Google, TikTok
- Catch inventory gaps days before revenue feels them
- Roll brand, channel, SKU and margin into one brief
Fractional ecommerce manager
03- A Slack-native ops channel per brand under management
- Action history your founder clients can actually read
- Reclaim the four hours a week you lose to dashboards
Onboarding in cohorts — so the agent learns your catalog first.
Leave your email and we will write back from a person — not a queue — within one business day. Tell us your stack, your season, and the one thing you wish your current tool did. We onboard a handful of brands at a time.
If your question is bigger than the waitlist — a custom stack, an agency handoff, a tighter SLA — write to the operators who built Helmspost.